Allen Dela Cruz

Core Responsibilities Visual Branding & Identity: Led the conceptualization and execution of comprehensive visual identities, ensuring brand consistency across print and digital mediums. Full-Stack Design Production: Managed the end-to-end creative process, utilizing Adobe Creative Suite to produce professional layouts, high-fidelity graphics, and marketing collateral. Digital Architecture: Engineered user-centric web interfaces and high-conversion marketing funnels, bridging the gap between aesthetic design and functional performance. Multimedia Integration: Expanded the company’s creative capabilities by incorporating 3D modeling (Blender) and video editing into standard project workflows. Cross-Functional Leadership: Acted as a lead creative, translating complex client requirements into actionable design strategies and technical assets. Key Achievements Technical Evolution: Successfully transitioned the department’s workflow from traditional 2D layouts to include advanced 3D asset creation and motion graphics, significantly increasing the value of client deliverables. Conversion Optimization: Developed and implemented web funnel strategies that improved digital engagement and lead generation for a diverse portfolio of clients. 10-Year Legacy of Excellence: Maintained a high standard of creative output over a decade-long tenure, progressing from foundational design work to high-level digital strategy and technical asset management. Workflow Efficiency: Streamlined the design-to-development pipeline, reducing turnaround times for complex web and print projects through better technical integration.