Freelance Video Editor
•Developed high-converting ad copy and edited short-form and long-form marketing videos (VSLs, UGC, social ads), optimizing messaging, pacing, and visuals to drive engagement and conversions • Combined copywriting and video editing expertise to craft compelling visual stories for ads and branded content, aligning scripts, hooks, and edits with conversion-focused strategies • Edited high-converting video ads including VSLs, UGC, and short-form social content, optimizing pacing, hooks, and visual storytelling to maximize watch time and engagement. • Executed end-to-end video editing workflows from raw footage and stock selection to motion graphics, captions, and final delivery ensuring platform specific optimization for Facebook, Instagram, and other paid channels.